"It would seem that the choice is often either to do it right later or to do it now. The manager must choose that careful balance between getting ready and getting going. The greatest odds for success lie on the side of action. Most often, as soon as the manager does something, he becomes master of the situation... The offensive spirit must permeate the company. At 3M, every division is expected to get 25% of its sales from products that didn’t exist five years earlier. This goal forces managers to constantly use 3M’s scientific skill to innovate new products."
Gerald A. Michaelson: Winning the Marketing War: A Field Manual for Business Lead
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